It makes me uncomfortable how people have adopted corporate language when talking about themselves on the internet. You are not a corporation or a persona. You are a whole person.
You don't have a "brand" – you have passions and interests. You don't "create content" – you share thoughts, words, ideas, knowledge, and a whole galaxy of other things.
There are plenty of people out there who want to categorise you and put you in a box. Don't help them to do this.
You're so much more than that. 💚
@InvaderXan I definitely have a presentation which is not exclusively my passions and interests and thoughts nor is it the whole of them; it's a carefully curated collection of postings and interactions designed to depict a version of me that I feel good about and that I think people will enjoy.
"Brand" is a pretty concise metaphor for that.
IMO “persona” or “alter ego” are better ones, unless you’re trying to sell something.
@InvaderXan neither of those accurately captures that what I'm projecting is meant to exude a particular image that I want associated with me. 🤷
I think you'll find most journalists would disagree with you on this. And then correct you that "brand" refers to something manufactured with the intent to sell something.
But if you really like corporate language, then please yourself, I guess.
Well, our best hope of getting a less corporate internet starts with making our own corner of the Internet less based on these problematic ideas. Choose what you post and what you read according to your own rules, not the numbers, and you've got that for yourself, as far as possible.
I guess I'm coming at this from a funny angle - I've never been on Twitter, I don't know what an Instagram influencer is, and I still use IRC. But for each technology I ask, do I like what this will do to my life? 3d printing: yes. Instagram: meh. Mastodon: so far so good.
Honestly, I've made close friends over social media who I would never have met otherwise. I've learned so much, both about the world and about myself. Even as so many people have become obsessed with politics and influence, this is still what I'm doing.
IRC. Livejournal. Twitter. Instagram. Tumblr. Mastodon. It's all been the same for me, ultimately. Places to talk to interesting people and share interesting things.
Onster Farm is the official Mastodon instance of Doctective Jake Peralta. In this house, we use alt text.